Utopia Burger

The Challenge

Utopia Burger is a fast food company from Timisoara, with the ambition to offer not only delicious burgers, but also a visual experience to compete with the big brands. They needed a recognizable logo, a coherent visual identity, and quality photo-video content to attract customers in a competitive market.

They asked us to create everything from scratch: the logo, the visual style, and the visual materials to represent them on social media and on the spot. The challenge was to keep the local authenticity but with a professional and scalable look.

‍

Development process

We started with logo design and the development of a visual system with an urban aesthetic, modern and easy to apply to all physical and digital materials. The visual direction was outlined together with the founder, through a collaborative process in which we tested several graphic styles and approaches until we reached the final result.

We proposed a vibrant color palette and friendly yet bold fonts that reflect the energy of the brand.

We continued with a full session of content:

• Product photos (burgers, potatoes, sauces) for menu and posts
• Short videos (reels, stories) for social media
• Atmosphere and serving video frames, optimized for online ads

All content has been adapted for multiple use: in feed, in stories, on the website or in outdoor campaigns.

‍

‍