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Startup
VLTED

Sports Social iOS App Redesign

I led the UX/UI design of VLTED, a mobile app that lets sports fans challenge friends, join tournaments, and stay updated with live sports discussions. My goal was to create a fast, engaging experience that felt social, competitive, and fun — all while staying scalable for future features.

Problem & Context

VLTED’s MVP attracted early users but failed to deliver the kind of instant engagement young sports fans expect. The issues were:

  • A slow and clunky onboarding flow that discouraged new users.
  • Limited social interaction, despite sports being inherently social.
  • A lack of cohesive design — the app felt like a patchwork, not a polished experience.

The challenge: design a sports app that hooks users quickly and keeps them engaged through competition and community.

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The Process

I approached the redesign with a mix of user research, system design, and iterative prototyping:

  • User Research: Defined the primary audience — fans aged 16–30, highly social, competitive, and engaged in leagues like NFL, NBA, and MLB.
  • Onboarding: Designed a streamlined flow so users could register and challenge friends in under 3 minutes.
  • Core Features:
    • Challenges: Quick matchups with friends, focused on fun and banter.
    • Tournaments: Bracket-style competitions where users could join, vote, and track progress.
    • Notifications: Added gamified animations for tournament results and predictions.
  • Design System: Built a Figma-based mobile system using tokens, variants, and auto-layout for scalability.
  • Brand Identity: Defined typography (Inter), bold purple-driven palette, and custom sports iconography.
  • Prototyping & Testing: Delivered 50+ interactive prototypes for onboarding, challenges, and tournament flows, refining based on stakeholder feedback.

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The Solution Explained

The mobile app delivered a social-first sports experience:

  • Instant engagement: A quick onboarding flow that gets users into matches immediately.
  • Community-driven competition: Challenges and tournaments designed to spark interaction and frequent return visits.
  • Gamification: Micro-animations that made wins, predictions, and updates more fun and rewarding.
  • Consistency: A custom design system ensuring every screen felt cohesive, polished, and ready to scale.

Results & Benefits

  • 1,000+ screens designed and iterated for the iOS app.
  • 50+ interactive prototypes validated the experience before development.
  • Reduced onboarding time from several steps → under 3 minutes.
  • Boosted user engagement with gamified challenge and tournament features.
  • Created a design system foundation that sped up new feature design and ensured long-term scalability.


    • Designing VLTED taught me how critical first impressions are in mobile UX. By focusing on onboarding and quick competition features, I turned a static MVP into a dynamic, social app that sports fans wanted to return to daily.

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    I approach design with curiosity and a hands-on mindset. Whether it’s a product flow or a full system, I love diving in, asking the right questions, and designing solutions that make an impact.

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